Web design & development
Built well
by design
Hey, I'm Tyler. I'm a developer and digital artist living in New Orleans. These days I work for POOLCORP, where I'm on the team that builds and looks after our public-facing websites. I'm a big believer in the "no-nonsense" school of web design: it should look great, it should work for everyone, and it shouldn't be a headache to manage.
I'm also looking to help out a bit more locally. If you're a New Orleans small business that needs a straightforward, mobile-friendly site, I'd love to chat.
About
From BFA to the browser
Since 2017, I've focused on building responsive interfaces and managing high-scale site architecture at POOLCORP. My work involves everything from early wireframes to polished UI using React, Tailwind CSS, and a lot of careful JavaScript. I also handled our end-to-end OneTrust integration, so I've spent plenty of time in the weeds of privacy and cookie compliance.
My path into development wasn't exactly a straight line. After getting my BFA from UNO, I spent a few years at different jobs learning and teaching myself that "art" and "design" are two very different animals. I bounced around a bit until I found myself working in the IT warehouse at POOLCORP (shipping printers and tech to branches) and began teaching myself to code on the side. I eventually weaseled my way into the web team where I finally got a chance to put my self-taught skills to the test. Looking back at the stuff I built in those early days is a bit of a reality check, but it's a good reminder of how far I've come.
For me, the best part of the job is the problem-solving. I really enjoy the challenge of figuring out how to fit all the different pieces together so a site flows well. There's something satisfying about taking a visual mockup and turning it into a finished product that actually works for everyone.
Design through delivery
Wireframes and interactive prototypes that actually turn into production UI. I make sure what we ship matches what we agreed on, not some watered-down compromise.
Accessible, maintainable code
Semantic HTML and systematic CSS that holds up for real users. I take accessibility and QA seriously (it's not something I just "phone in" at the end).
Multi-brand scale
Years of experience stewarding a portfolio of public sites. I focus on shared patterns and templates that keep content accurate and consistent across multiple brands.
Skills & tools
- Web Design
- Web Development
- React.js
- Tailwind CSS
- Graphic Design
- Agile Web Development
- HTML
- CSS
- JavaScript
- WordPress
- Webflow
- Git
- Jekyll
- OneTrust
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Drawing
- Photography
- Digital Illustration
My work
Employer & independent
Whether I'm working on a big corporate rollout or a site for a friend or local shop, the goal is the same: figure out what actually matters, design it honestly, and make sure it works on all devices seamlessly. When I'm not doing either of those, I'm sometimes building side projects where I let myself have some fun and make something silly.
Current employer · ~10 years
POOLCORP
I've spent the better part of a decade at POOLCORP. I'm on the team responsible for a large portion of our digital portfolio. I've had a hand in just about every consumer-facing and corporate site since 2017. I'm always looking for opportunities to make our sites look better and work better, whether that's a full redesign or a small tweak to clean up some messy code.
Featured site
SwimmingPool.com
One flagship consumer site where I can walk through the full arc — from the problem we were solving to what shipped.
Homepage redesignContext
SwimmingPool.com is a consumer-facing property for POOLCORP. The previous homepage was a bit of a mess with full screen sections and a lack of direction.
Challenge
Ship a redesigned homepage experience that feels current and on-brand, while also giving visitors a clearer entry point to the site and its offerings.
What I did
I led the redesign from the first Adobe XD wireframes to the final launch. I worked with the team to get the code live while keeping final say over design and accesibility decisions.
Outcome
A homepage that finally looks like it belongs to the brand. It gives visitors a much clearer path to what they need, and we're already using this new design as the foundation for the rest of the site.
More flagship properties
Design & developmentNPTpool.com
One of our more recognizable specialty brands. I've contributed heavily across the property; a fresh visual pass on the homepage is planned, and I'm lined up to drive that work.
Visit site
Ongoing stewardshipHotTubs.com
One of our largest multi-national/multi-language properties. A homepage visual refresh is in the pipeline for this one as well. I've been focused on smaller updates and maintenance work here, but I'm excited to take on the redesign.
Visit site
More in the POOLCORP portfolio
Regal Chemicals
Template & content
One of our multilangual sites and sister site to E-Z Clor® Chemicals. Shared structure, both modernized with responsive layouts and maintainable patterns.
E-Z Clor Chemicals
Template & content
Paired with Regal: updated sections, clearer product storytelling, and consistent UI for dealers and swimming pool owners.
SCPpool.com
Wholesale · US/Canada
SCP Distributors | Superior Pool Products' public wholesale face. Another multilangual site that was recently converted from an older Jekyll site to a React/Next.js site. Due for a larger visual refresh.
Poolcorp.com
Corporate flagship
Primary corporate site. Currently in the works of being converted from a Jekyll site to a React/Next.js site. Also due for a visual refresh.
SCP Europe
Joomla → Next.js
European SCP property: our team replatformed an aging Joomla site to React/Next.js. Cleaner UI and strong multilingual support for regional audiences.
Independent & exploratory
Personal and client-adjacent work where I can experiment with voice, layout, and rapid concepting outside enterprise release cycles.
Side project · Next.jsRemi care guide
A playful single-page site for friends watching our dog while we're away — tone, typography, and microcopy as much the product as the layout. Built for real humans, not a brief.
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Concept libraryDMI Sites
Proof-of-concept prototypes for Drive Motorsports International: multiple palettes and site personalities for drivers, teams, and series — a showroom of “what if” directions in one deploy.
Visit site
Contact
Hiring, or need a site?
If you're a recruiter, you can grab my résumé or find me on LinkedIn. For anything local or freelance, shoot me an email (I check it a lot). I like keeping things simple, just let me know what you have in mind and we'll see if it's a good fit.